Is Duke Energy making progress with its new logo, unveiled today? | CLT Blog

Is Duke Energy making progress with its new logo, unveiled today?

Posted on 17 Sep 2012 by Matthew Tyndall

The logo changes from an aggressive red “D” shape to softer blues and greens symbolizing “commitment to sustainability, technology and energy efficiency,” the company said in a statement. It will go into use in early 2013.

Developed internally, the logo borrows the star design of Progress’ logo and adds the swoosh from Duke’s D, “representing energy for the future,” said chief communications officer Ginny Mackin.

Read more from Bruce Henderson at The Charlotte Observer

You can view the old Duke Energy and Progress Energy logos here.


  1. Dwayne 17 Sep 2012 at 6:42 PM

    I took the new logo and rotated it, and only then could I see a resemblance to the Progress star. But, it’s a stretch! My honest critique is that this logo simply doesn’t work. Maybe it has potential, but it’s not there yet.

  2. Jim 17 Sep 2012 at 8:46 PM

    Developed internally? Translation: My son/daughter’s in design school. Why don’t we just let him/her do it and save $20K.

  3. Kate 17 Sep 2012 at 8:55 PM

    Does Duke think that it only needs to change the color of its logo to go green? Why is its 20 year plan to have only 3% renewable energy. That doesn’t sound like commitment to me…

  4. JoeR 23 Oct 2014 at 1:35 AM

    i like the old logo better