Ann Willoughby discusses "The Living Principles", guidelines for sustainability, at AIGA event on Apr 21 | CLT Blog
Green Design Week 2011: TalkAbout

Ann Willoughby discusses “The Living Principles”, guidelines for sustainability, at AIGA event on Apr 21

Posted on 12 Apr 2011 by Jessica Manner

The Charlotte Chapter of AIGA, the professional association for design, presents Ann Willoughby, President and Chief Creative Officer of Willoughby Design. Join us as Ann introduces our Charlotte chapter to The Living Principles, a framework that aims to clarify the multiple, interrelated dimensions of sustainability and guide purposeful action in everyday design and business practice. Drawing from decades of collective wisdom, theory and results, the framework weaves environmental, social, economic and cultural sustainability into an actionable, integrated approach that can be consistently communicated to designers, business leaders, educators, and the public.

Originally conceived through AIGA, The Living Principles are endorsed by many global organizations, including the Cumulus, Design Ignites Change, Design Management Institute (DMI), GDC Ontario, Industrial Designers Society of America (IDSA), o2 Global Network, Organic Exchange, The Society of Graphic Designers of Canada and Winterhouse Institute.

This event will be hosted at the Ritz-Carlton Charlotte, the region’s first LEED® Gold-certified hotel on Apr 21,

About Ann Willoughby

Ann is a nationally respected brand identity and experience designer with a deep knowledge of how to bridge strategy with design. Ann oversees the big picture vision at Willoughby to ensure solid strategic business planning and results-oriented design.

Ann is a former board member of the AIGA National Board of Directors, where she co-chaired the 2004 Business & Design Conference in New York and helped launch a pilot design leadership program at Harvard Business School. In 2006, she was named the first design leader from the Kansas City area to become an AIGA Fellow. Ann is a board member of the Kansas City Architectural Foundation and former board member of The Kansas City Zoo, The Children’s Place, DeLaSalle Education Center, HOW Magazine and Harvesters—The Community Food Network. A fine arts graduate from the University of Southern Mississippi, Ann founded Willoughby Design in 1978.

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