What's your neighborhood's demographic? | CLT Blog
3560944418_b272bac1ac_o

What’s your neighborhood’s demographic?

Posted on 23 Sep 2009 by Justin Ruckman

3560944418_b272bac1ac_o

photo: James Willamor; view this photo on Flickr

A cool online tool I found today in Dr. Crane’s Mass Media class at UNC Charlotte: MyBestSegments. It queries Nielson’s massive database of demographic segment information by zip code.

With it I can find that Plaza-Midwood (28205) is composed of demographics with funny names like: “Boomtown Singles”, “Brite Lites, Li’l City”, “City Startups”, “Family Thrifts”, and “Park Bench Seniors”.

Or that Fourth Ward Uptown (28202) includes some of the above, as well as “Middleburg Managers” and “Up-and-Comers”.

The descriptions for each of these categories are thorough and pretty revealing. They’re viewable if you do a zip code search on their site. Unfortunately, I can’t find a way to link to individual demographics, but it’s definitely worth playing around with. Have at!

I’m kind of an odd ball out in my own neighborhood of Wesley Heights (28208). You won’t see me carrying a 40 back from the gas station down the street every evening, but you also won’t find me flipping through my DVR from my 3rd story condo across from Johnson and Wales. I guess I’m somewhere between “New Beginnings” and “Young Influentials” (gag).

Comments

  1. Mike 23 Sep 2009 at 6:12 PM

    Dude, are you kidding me. This is totally bias real estate tool aimed only at selling property through spin or outright lies. Ignoring the totally made up neighborhood names (really just their nicknames for types of people who live there), I checked the highest crime area in the city and it still gave me rosy optimistic BS. Sure most residents are on food stamps but I’ll buy that they are “well-off, middle-aged couples… with college education” I expect better from CLTblog then to be fooled by a clearly bias, for-profit real estate site masked as real demographics. :-(

    • Avatar of Justin Ruckman
      Justin Ruckman 23 Sep 2009 at 6:18 PM

      The only thing I’ll accept as even remotely solid is a peer reviewed scientific study. To me, this is just for fun. It’s optimistic, for sure, but not inherently untrue.

  2. Ben 26 Sep 2009 at 11:15 PM

    Haha, pretty fun, and interesting just to read the segment names. Where I live in Tega Cay, SC are: Country Squires, God’s Country, Greenbelt Sports, New Homesteaders, & Traditional Times.