NASCAR, BooneOakley on AMC’s The Pitch, plus the Charlotte Video Project, on the latest 282
Posted on 28 May 2012 by Justin Ruckman
NASCAR has a huge presence in Charlotte, as we all know. The motorsports industry has a $4 billion annual economic impact in the Charlotte area; more than 80 percent of NASCAR race teams are based in the area and many of the drivers and team owners have huge homes here (from Ballantyne to Lake Norman); Charlotte Motor Speedway has a long tradition in the area; NASCAR Hall of Fame continues to establish its presence in Uptown after being open for two years; and so on. Plus, for two weeks each May, the sport is on full display in Charlotte with the NASCAR Sprint All-Star Race and Coca-Cola 600 (Memorial Day Weekend) taking place during back-to-back weekends at the speedway and dozens of fan events being held around them, including the annual Food Lion Speed Street in Uptown. But has Charlotte ever fully embraced NASCAR as part of its national image? Does the city of white collars relate well to its brethren of red necks (if NASCAR fans are still viewed that way)? Speed Street, taking place May 24–26 in Uptown features dozens of race car drivers, celebrities, national music acts, and will draw an estimated 400,000 people–ten times more than the Democratic National Convention will bring, yet it isn’t receiving nearly the amount of attention. How is the city promoting NASCAR in its marketing leading up to the DNC? Also, local law enforcement is expected to use Speed Street’s large Uptown crowd as security preparation for the convention. What are the most exciting aspects of Speed Street and the Memorial Day weekend race? Let’s discuss these issues.
Last Sunday (May 13), Charlotte-based advertising agency BooneOakley appeared on The Pitch on AMC, competing against New York ad agency Conversation. BooneOakley’s co-founder/creative director will tell us about the company’s experience on the show, and hopefully share some behind-the-scenes details. We’ll also discuss this as it relates to the power of marketing and branding in this digital/social media era and how Charlotte is being showcased to the world on television shows like The Pitch, The Bachelorette, and other forms of media.
The Charlotte Video Project is a collection of cutting-edge, short documentaries designed to communicate the culture of the Queen City. We’ll discuss some of their recent and upcoming work, including videos they’ve created for the Charlotte in 2012 Convention Host Committee, with the project’s co-founder.
Our guests this week:
- Brittney Cason, Charlotte radio personality and entertainment columnist
- David Oakley, co-founder and creative director of BooneOakley
- Scott Lazes, video director and co-founder of Bread & Butter Pictures and the Charlotte Video Project