WSOC-TV & Time Warner: Get a room
Posted on 25 Mar 2009 by Justin Ruckman
So, apparently WSOC-TV is making unfair demands from Time Warner in renegotiating their broadcast contract, or something like that. Time Warner doesn’t want to pay what they say is 5x more than any other station is requesting in Charlotte. Both are publicly pointing fingers at each other: WSOC-TV via their homepage, and Time Warner through a mass direct email campaign I just received.
Who’s to say which is right or wrong? Neither give us any hard facts in their arguments, only vague appeals saturated in angry sentiment.
Both say that if the other party doesn’t agree to each other’s terms, broadcast of WSOC-TV will cease through Time Warner Cable on April 1. That’s exactly one week from today. Time Warner says you can still watch ABC programming via antenna or online, and reminds you of News 14. WSOC-TV tells you how to sign up for satellite service.
Will anything like this actually happen? Of course not. The negative effects on both brands would be tremendous, and they’re both well aware. This is a stunt to see who can rally the most pitchforks and subsequently have the most leverage when they finally sit back down to close the deal.
And it’s disgusting. Stop wasting our time with your bickering. Stop insulting our intelligence by saying the problem is really so out of hand as to come to this. And stop emailing me your bullshit at 2:00 in the morning.
You want results? Give us cold, hard data. Trust us with the truth.
The recession is really bringing out the worst in old media.
Surprise, our couple is back together.