Coca-Cola and Charlotte working together for recycling
Posted on 14 Dec 2008 by Justin Ruckman
“Put a Coca-Cola sticker on your recycling bin next year, make sure you follow city recycling rules, and you could win $50.
That’s the gist of a yearlong promotion the Charlotte-based Coca-Cola Bottling Co. Consolidated is hoping to start in February. It’s aimed at increasing recycling, and advocates applaud the effort as a simple, fun way to encourage residents to care about the environment. (…)
Coca-Cola’s Spartanburg plant makes new soda bottles out of old ones, which is cheaper than using “virgin” plastic resin, said Boo Hayes, chief financial officer at United Resource Recovery Corp., a co-owner of the plant. By 2010, it is expected to be the world’s biggest “bottle-to-bottle” recycling facility in the world. By January, it will be able to produce 55 million pounds of recycled plastic each year. (…)
Coke Consolidated plans to spend $200,000 on the promotion in Charlotte, the closest large city to Spartanburg. It will create educational materials with the help of the city and Keep Mecklenburg Beautiful, a county organization.”
Read more by Julia Oliver at the Observer. Does Charlotte have what it takes to be an example in green technology and social programs?