Rhino Times becomes online-only
Posted on 19 Sep 2008 by Justin Ruckman
Citing rising production costs and dwindling advertising, Charlotte's Rhinoceros Times has stopped the presses after six years.
Launched as a politically conservative free weekly, it will live on as an Internet-only venture at www.rhinotimes.com, editor Mark Pellin said Thursday. “It's frustrating because readership remains strong; feedback remains strong,” said Pellin, who has been with the Rhino since it launched in April 2002 with a press run of 25,000. “One of the things that hasn't remained strong is sales.” Real estate advertising has been particularly hard hit, he said.
Among the features that will continue online after this week's last issue (Sept. 18): the paper's popular party pictures.
This shouldn’t be frustrating for them at all. Decline in paper sales while maintaining strong readership shows their demographic is internet-savvy. This is an opportunity for them to focus on their strengths by investing their energy solely in their online audience. We wish the Rhino Times the best of luck. Read more about the change by Mark Washburn at the Observer.