Rhino Times becomes online-only | CLT Blog

Rhino Times becomes online-only

Posted on 19 Sep 2008 by Justin Ruckman

Citing rising production costs and dwindling advertising, Charlotte's Rhinoceros Times has stopped the presses after six years.

Launched as a politically conservative free weekly, it will live on as an Internet-only venture at www.rhinotimes.com, editor Mark Pellin said Thursday. “It's frustrating because readership remains strong; feedback remains strong,” said Pellin, who has been with the Rhino since it launched in April 2002 with a press run of 25,000. “One of the things that hasn't remained strong is sales.” Real estate advertising has been particularly hard hit, he said.

Among the features that will continue online after this week's last issue (Sept. 18): the paper's popular party pictures.

This shouldn’t be frustrating for them at all. Decline in paper sales while maintaining strong readership shows their demographic is internet-savvy. This is an opportunity for them to focus on their strengths by investing their energy solely in their online audience. We wish the Rhino Times the best of luck. Read more about the change by Mark Washburn at the Observer.

Comments

  1. James 20 Sep 2008 at 4:19 PM

    Nobody read them anymore because they are always wrong. Like being against transit. Glad to see their backwards, small town views become more and more unpopular in this progressive city.

  2. M.C. Hammer 20 Sep 2008 at 8:49 PM

    It should have happened a long time ago. It was obvious the paper was hurting and not making money or a difference last year. It is probably gonna happen within 16 months to their Greensboro paper as well.

  3. Charles Longhammer 4 Dec 2010 at 1:04 AM

    Thanks Larry G for screwing N. Meck before you left.